One role. Everything marketing.
Dealer C Suite steps into the marketing leadership role your dealer group doesn’t have - owning the strategy, the vendor relationships, and the accountability layer that holds it all together.
Strategy & Oversight
Thisis the core of every Dealer C Suite engagement. We come in as your marketing lead — not as a vendor, not as an agency, but as the person at the table who owns the strategy and makes sure every vendor you’re paying is earning it. Priced per rooftop. Built for dealer groups.
What’s included in every engagement:
Marketing strategy ownership — built around your stores, not a template
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Vendor oversight — clear briefs, accountability, and performance reviews
Budget allocation guidance — where to spend, what to cut, what to test
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Monthly strategy sessions with principal or GM
Reporting structure and KPI ownership
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OEM co-op compliance oversight where applicable
Internal team guidance — role definition, task structure, delegation
What the first 30 days look like
Full audit of your current vendor stack, spend, and reporting
Gap analysis — what’s missing, what’s redundant, what needs to connect better
KPI framework and reporting structure built to your stores
90-day strategic roadmap delivered to leadership
Execution Support
If your group doesn’t yet have internal marketing staff or an execution layer in place, we can step in there too - campaigns built, vendors managed at the platform level, creative directed. This is a separate, scoped engagement. Not a bundle. Not a default. The goal is always to build or guide your team that will own execution long-term - not to create a dependency.
The seat is open. Let's talk.
