We've been in the room.
Dealer C Suite was built by someone who came up through the dealership - not around it.
Lorraine Wilson — Founder, Dealer C Suite
Lorraine Wilson spent over a decade working inside retail automotive dealerships - from single-point independents to multi-rooftop groups with collision centers and quick lube operations. She knows how deals get made, how teams are built, and exactly where marketing breaks down when no one’s leading it.
Dealer C Suite was built on that foundation. Not as another agency looking in from the outside, but as a dedicated marketing leadership partner who already understands the business — the pressures, the vendor dynamics, the OEM relationships, and what it actually takes to move a dealer group forward.
She started Dealer C Suite to give dealer principals and GMs something they rarely have: a senior marketing leader at the table who is accountable to outcomes, not billable hours.
Dealers don’t have a vendor problem.
They have a leadership gap.
Built for dealer principals and GMs who are done with reactive marketing.
Dealer groups with no dedicated marketing leader in the building
Dealer Principals who want a strategic partner at thetable — not another vendor on the invoice
GMs ready to stop managing vendors piecemeal andstart getting results from a connected strategy
Groups that know something in their marketing isn’t working — and want someone who’ll tell them the truth about it
The seat is open.
Let's talk.
